It seems like more of the general public "loves" this more than even the World Series or other major championships.
There is one reason and one reason alone. The stupid office pool which everyone from sports freaks to soccer moms fill out thinking they know enough about all 64 teams in the tourney to make informed decisions.
You can be sure there will always be HUGE INTRIGUE for "Selection Sunday" as they'll have a few cams on some teams "on the bubble" and the reactions of joy and/or sorrow. Every year it's the same and every year America falls for this fake drama.
I always talk to people who have filled out a pool and ask them who is their "sleeper" this year. 90 percent of the people always say Gonzaga, until they got good and moved up. Try this yourself this year and see how right I am. Gonzaga is full of scrappy white kids so they fall into the perfect choice as a "sleeper" even though they have been great for about 8 years straight and everyone knows about them. Just sustitute Gonzaga for another scrappy white team and you have a winner (among office pools).
I won't watch one minute of college basketball this year, just like every other year, because I could care less. If it weren't for office pools, NCAA Basketball wouldn't even be televised. You might laugh but I am 100 percent right.
Most people who fill out pools come into work and open up some sorta sports page or watch Jim Nance to actually find out something about the 64 teams before they start filling out their "brackets". What a joke.