Gamespot: CEO: Sony 'refining' PS3 price

[heyholetsgogrant]

CEO: Sony 'refining' PS3 price
Sir Howard Stringer pondering just how much he can afford to knock off the PS3's price tag to boost sales.
By Emma Boyes, GameSpot UK
Posted Jun 15, 2007 3:33 am PT

A price cut for the PlayStation 3 got closer to reality today. Sony chairman and CEO Sir Howard Stringer has told the Financial Times that he is aware that there is "no question" that consumers want a lower price tag.

Stringer praised the success of rival Nintendo's latest console, the Wii, saying that the company "has been a successful enterprise, and a very good business model compared with ours." However, he vehemently disagreed that the Wii was more fun to play. "No, no, no, no," the executive replied to the question. He also attributed much of the difference in sales between the two consoles as due to the fact that the Wii was significantly cheaper, and that the two systems were "complementary and supplementary," to each other, and not in direct competition.

In light of this, Stringer confirmed that Sony would be looking to cut the price of the PS3--he gave no specific amount, but indicated that the company was looking to make a decision about this before the holiday season. He said, "[The amount of the price cut] is what we are studying at the moment. That's what we are trying to define."

The Sony CEO said that he "was not worried" about the PS3 at all. He said, "While [it seems] people haven't bought as many PS3s, it is no different from the PlayStation 2 and PlayStation in terms of sales." Stringer pointed out that the PS3 was following the sales path of the previous two consoles, both of which over time ended up with market dominance.

Stringer added that current games for the console were using only 20 percent or so of the machine's capabilities. "Once they use the full bandwidth the games experience is stunning...it's dazzling."

Source: Gamespot

http://www.gamespot.com/news/6172545...ewstop;title;3

[SUSkinsFan]

I'm waiting for a price cut before I buy a PS3. I'm a broke college student and just can't justify the $600 price tag. Plus, I've been very happy with my 360, and now that GTA isn't exclusive to Sony I don't have as much reason to buy a PS3, except for the fact that I want a blu-ray player.

[WVUforREDSKINS]

I'm waiting for a price cut before I buy a PS3. I'm a broke college student and just can't justify the $600 price tag. Plus, I've been very happy with my 360, and now that GTA isn't exclusive to Sony I don't have as much reason to buy a PS3, except for the fact that I want a blu-ray player.

Amen. I have many PS2 games that I have yet to beat as well. PS2 is is still good enough for me for at least another year.

[StillUnknown]

the ps3 will have to be cut drastically before i buy it, me & my 360 are still cool. lol

[Raub]

Just bought 2 more games for the PS2 last night, I'm not making a PS3 purchase until the price comes way down.

[Mooka]

Of course he says that about another Japanese company like Nintendo, but I doubt he has such nice things to say about Microsoft.

[ECU-ALUM]

I am not ready to buy a game-system that costs almost twice as much as my car-payment...besides my wife won't let me either.

I am content with my PS2 for now...although my mom did offer to buy me either a PS3 or a new desk-top so I can go back to Grad School...3 guesses which one my wife gentley "suggested" that I take.

[Disco Dave]

I read somewhere that ebgames is offering $100 off a PS3 if you trade in your old PS2. I'll try to find the link with the info later.

[TorresA]

I read somewhere that ebgames is offering $100 off a PS3 if you trade in your old PS2. I'll try to find the link with the info later.

You can get a 360 with that too

My buddy called them up, and they said they'd take his system and his games for $250 worth of credit, and they had a used 360 for $250.

[Disco Dave]

Nice deal for your bro. Can't beat that deal.

[d0ublestr0ker0ll]

I'll wait 'til PS4 comes out.

Xbox360 is being bought the day Halo 3 comes out.

Wii is pretty decent.

[Sticksboi05]

I'll wait 'til PS4 comes out.

Xbox360 is being bought the day Halo 3 comes out.

Wii is pretty decent.

Halo 3 will be sick and so will Super Smash Bros. Brawl.

[Disco Dave]

[QUOTE=d0ublestr0ker0ll]I'll wait 'til PS4 comes out.QUOTE]

You will be waiting a long time for the PS4 to come out.

[d0ublestr0ker0ll]

[QUOTE=Disco Dave]

I'll wait 'til PS4 comes out.QUOTE]

You will be waiting a long time for the PS4 to come out.

Waiting happily with my Xbox 360. And hell, if the PS4 is forty-thousand dollars, I'll pass up on that, too.

[Hooper]

It's the lack of games that is killing PS3. Or at least isn't helping it. 360 is just hitting its stride (anyone seen the trailer for Call of Duty Modern Warfare? Holy Moly) and developers prefer programming for it instead of the PS3, which ain't good for Sony.

Then again, the ps3 did help them win the Blu-Ray war.