No it didn't. Cataclysm was highly popular.
What did kill Wow was the new expansion pack. Wow was gradually simplifying the player experience, but by MoP the changes were so drastic and simplified that it may have turned many people off. Honestly, the changes help, but they really, really simplify the game. You're basically told now what your rotation is, which spells help you the most. Used to have to figure that out by asking people in Trade chat or looking it up on forums. Now the game just tells you. \



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