As the Hispanic population rapidly expands in the United States, the market for the Mexican national team continues to grow with it. In 2012, the most-watched men's international soccer match on American television didn't involve the U.S. national team, but, instead, it was a Mexico - Colombia friendly on Univision that drew 4.3 million viewers.
Of the 16 friendlies El Tri played in 2011 and 2012, 11 were in the United States, compared to just three in Mexico. A shade over 11,000 showed up for the USA's friendly against Canada in Houston Tuesday. More than 43,000 turned up to watch Mexico play Denmark in Phoenix the next night.