For Immediate Release September 14, 2010



WASHINGTON REDSKINS CHARITABLE FOUNDATION ANNOUNCES EXPANSION OF REDSKINS READ LITERACY INITIATIVES

Redskins, Everybody Wins! DC, and BORDERS partner on book drive

and book club events designed to provide kids access to books




LOUDOUN COUNTY, VA – The Washington Redskins Charitable Foundation in partnership with Everybody Wins! DC and BORDERS is pleased to announce the expanded 3rd annual Redskins Read Children’s Book Drive and the launch of the Redskins Read Book Club, a new literacy initiative encouraging young people to visit their local libraries and book stores. This exciting new initiative will work in tandem with the Redskins Read Children’s Book Drive to provide books to area young people that otherwise could not afford to purchase books for their own homes.



Redskins Read Children’s Book Drive

The highlight of this year’s book drive will be a stadium collection event held on Sunday, September 19 at FedExField when the Redskins play the Houston Texans. The book drive will then continue at 26 area BORDERS stores and all 13 Official Washington Redskins Team Stores beginning Saturday, September 18 and running through Thursday, September 30, 2010. All funds and new children’s books collected during this time will go directly to providing books to underserved youth in the greater Washington, DC region.



Fans are encouraged to bring new children’s books to the game on September 19 and drop them off in the collection bins that will be stationed around the stadium or to make their book donation at any of the 26 participating BORDERS® stores or Washington Redskins retail stores through Thursday, September 30.



If fans are unable to attend the game or wish to make a monetary donation, cash or checks will be accepted both at the game and checks may be mailed to the Washington Redskins Charitable Foundation. All checks should be made payable to the “Washington Redskins Charitable Foundation” (a 501C3 nonprofit organization) and sent to the Washington Redskins Charitable Foundation c/o Redskins Read Children’s Book Drive, 21300 Redskin Park Drive, Ashburn, VA 20147. All funds collected will be used by Everybody Wins! DC to purchase additional books.



Redskins Read Book Club

Each month during the regular season, a Washington Redskins player will visit a different BORDERS store to read to the youth in attendance and answer questions about the book. The dates, locations, and books are as follows:



* Monday, September 20 from 6 – 7 pm

BORDERS (21031 Tripleseven Road, Sterling, VA 20165)

The 39 Clues – Book 1 by Rick Riordan



* Monday, October 11 from 6 – 7 pm

BORDERS (931A Capital Centre Boulevard, Largo, MD 20774)

Go Big or Go Home by Will Hobbs



* Monday, November 29 from 6 – 7 pm

BORDERS (1801 K Street NW, Washington, DC 20006)

Diary of a Wimpy Kid: The Ugly Truth by Jeff Kinney



In addition, each Redskins Read Book Club day is also a Redskins Read Children’s Book Drive Benefit Day! BORDERS “Benefit Days” are a fundraising tool for nonprofit and charitable organizations. On these days, a portion of all the sales will go to the Washington Redskins Charitable Foundation when customers present the voucher (below) with their purchase. The vouchers may be used at any BORDERS location across the country. In total, the Redskins Read Children’s Book Drive will have 6 “Benefit Days” (Saturday, September 18; Sunday, September 19; Monday, September 20; Monday, October 11; Monday, November 29; and Tuesday, December 14).



In December, the Washington Redskins Charitable Foundation, Everybody Wins! DC and BORDERS will hold a very special Redskins Read Book Club event especially for a special invited group of youth participants from the Everybody Wins! DC program. These students will get to participate in a private book club event at Redskins Park before being able to select new books that will have been purchased using funds collected through the Redskins Read Children’s Book Drive.



The Redskins Read Children’s Book Drive and the redskins Read Book Club are extensions of the Washington Redskins Charitable Foundation’s literacy program, Redskins Read. Since 2000, the Foundation has promoted and encouraged literacy among area youth through player reading appearances, Redskins Read Books on CD!, and the free distribution of the Redskins Read Activity Book to schools, libraries, and nonprofit organizations. In total, the Washington Redskins Charitable Foundation has distributed over 1,000,000 Redskins Read Activity Books to youth throughout the area.