I disagree with your last point. I believe Jordan truely cared about winning the slam dunk contest. Even that year he didn't compete, he was right there on the sidelines with the fellas.
As for the reason guys like LeBron and Kevin Durant (who gets a pass for some reason) don't compete in the slam dunk contest, it's simple. It's these guys generation. These guys are afraid of losing. Like Floyd Mayweather, a lose would tarnish their cred and rep.



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