The Cowboys are league leaders. Their television ratings in Dallas-Fort Worth are down 18 percent from a year ago. No other NFL team has seen such a drop in its hometown audience.
The average weekly rating is down from a 35.3 to 29.1. That’s approximately 907,700 homes to 753,100 homes.
Still, Cowboys games easily have been the highest rated shows in each of the five weeks they have played.
But they now find themselves in the company of the Oakland Raiders, who are down 15 percent, and Tennessee Titans, down 14 percent.
By contrast, Peyton Manning’s Denver Broncos are up 37 percent, the surprising Seattle Seahawks are up 33 percent and the surging New York Giants are up 19 percent.
Last season was no freak. In the three seasons prior to 2011’s average of 35.3, the Cowboys ratings through five games were: 35.0 in 2010, 32.6 in 2009 and 35.2 in 2008.
So where have 154,600 D-FW homes gone since last season?
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They are such fair-weather fans.