Odor-eliminating pants are hot seller in Japan; Undergarments disguise smell of flatulence, body odor
The company's range has now expanded to 22 items, including socks that prevent feet from smelling and t-shirts that mask the whiff of sweaty armpits.
Underpants which are claimed to neutralise the smell of flatulence are proving a hit in Japan, whose hard-working businessmen seem to like the idea of breaking wind without getting caught.
A Japanese textile company has developed a range of underwear which it says prevent unwelcome odors.
"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells," said Nami Yoshida, a spokeswoman for the company, Seiren.
Click on the link for the full article